If you look closely, there is a single message hidden underneath all of the advertising, marketing, music videos, fashion trends and glamour that surrounds us. That message is that love and acceptance are out there, separate from us, and as human nature is, we probably want it. Fortunately, it can be attained when we swipe our credit cards.
We hold high-concept ideals of who we want to be and what it will feel like to be that way.
Each of those feelings has had commodities attached to them, that, in an almost subconsciously Pavlovian way, we associate with the above high concept feelings. Obtaining these items has become equated with the attainment of the feeling. Here is a list of items that can be purchased. Read through the list and take note of what words they evoke for you. It’s likely some of the words listed above will come to mind.
We live in a world (which we have created), in which we are always missing something, and the missing piece can be found outside and purchased. A great deal of ego energy, time and effort are applied to attain these badges. To realize an intangible, emotional goal through symbolic attainment.
The process is so logical that it’s programmed into our biology:
Need nourishment. Obtain food.
A program so deep that its coding runs through the society we created.
Need knowledge. Get an A.
Need life. Get a job.
Need salvation. Get a religion.
By our biology, it would seem, we were destined to be consumers. The process is our vital ego function. And this process has evolved from the hunters and gatherers adhering to the god of nature, to card-swiping sale-seekers adhering to the gods of marketing.
There is an Eastern concept that the world we live in – this
physical plane of separate entities – is an illusion created by ego. This illusion is called Maya. For ego, the low self, to exist, it must prove its worth through material attainment in this world. It must conquer. Work hard. Reap and sow. Go through all the discomfort and suffering our culture is addicted to. A therapeutic version of that is to shop.
This idea of buying into Maya originated about five years ago when Visa came up with a product called The Enlightenment Card. A credit card targeted towards people who, as the double-page ad said:
Practice yoga. Eat organic. Recycle. Read positive books. Frequent workshops. Donate to charities. Am active in the community. Put their money where their heart is.
“Then shouldn’t I have a credit card that supports my conscious lifestyle?”
The idea we’ve been instilled with since youth is that God is
something out there, away from us. Or everywhere. People spend their entire lives seeking it and what it has to offer: Unconditional love. Bliss. Salvation. Perfection. Is this not the heart of consumerism?
“Buy this product and you will feel loved.” (or sexually desireable)
“Buy this product and you will feel alive.” (or caffeinated)
“Buy this product and you will feel at peace.”
“Buy this product and you will be saved from this existence.”
Buy freedom. Buy God. Buy salvation. If you spend enough money, you attain and become whatever ideal you’re seeking.
The Enlightenment Card, then, turned on a few lightbulbs. Because it’s proof of a paradigm shift in human/consumer consciousness. Not since the 60’s has there been such a large scale need for humanity to feel they are making a difference in the world. To transcend the limitations of carbon-based existence. A major corporation branding this need all but verifies its scale, and further pollinates the collective mind with consciousness.
We are in a stage in evolution that goes past the need for
egoical consumption. To nourish our souls with external attainment. Consumerism symbolizes the height of our somatic evolution and now, our spiritual obstacle.
But when you turn to the outside to make whole your insides, you’ve
given up more power than you know.
“God created us in his image. We were created in the image of God.”
God is whole. God is all. Therefore, so are we. The kingdom of heaven lies within. Not without. Not above. Not at the mall. Speaking from a financially
logical stand-point, is it smart to purchase that which you already own?